Writing

Get Found Online — the notes.

What’s working right now to get found and get customers — plus the systems and mindset behind it. Written from the work, not the sidelines.

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Sep 26, 2026 · 3 min01

How to Get Found Online: A Plain-English Plan for Local Business Owners

How to get found online as a local business: what Google actually ranks, the order to fix things in, and the habits that keep you showing up.

#get-found-online#local-seo#small-business
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Oct 5, 2026 · 7 min02

SEO Isn't Just Your Website: Why Off-Page SEO Wins in the AI Era

Most people think SEO lives on their website. Google, and every AI assistant, is looking somewhere else: at what the rest of the internet says about you.

#seo#ai-search#get-found-online
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Oct 2, 2026 · 11 min03

Is SEO Right for My Business? What to Invest at Every Revenue Stage

SEO isn't one thing at one price. What a $400K business needs is completely different from a $4M one. Find your stage, and see what SEO should do for you.

#seo#small-business#get-found-online
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Oct 2, 2026 · 11 min04

Google Local Services Ads Explained: How They Work, What They Cost and the New Missed-Call Charges

Pay per lead, not per click. The Google Verified badge. Top of the page. And as of October 1, Google charges for missed calls. Here's everything a local business needs to know.

#local-services-ads#google-ads#small-business
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Oct 1, 2026 · 7 min05

Why Salespeople Won't Pick Up the Phone (and Why Your Prospects Are Lying to You)

Your salespeople are scared of the phone, and your prospects are lying to get off it. Both are human nature. Here's what to do about it.

#sales#prospecting#get-found-online
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Sep 30, 2026 · 7 min06

Is a 5.0 Google Rating Good? What Your Star Rating Really Needs to Be

A perfect 5.0 isn't the goal. Here's what customers actually trust, how many reviews you need, how often, and how to handle the one-star that ruins your week.

#google-reviews#reputation#local-seo
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Sep 29, 2026 · 8 min07

How Are AI Websites Hosted? Hosting, Domains and Email, Explained

Every website lives somewhere, and someone pays the rent. Here's where AI-built websites actually live, what it costs, and the questions to ask before you pick.

#ai-websites#website-hosting#small-business
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Sep 29, 2026 · 7 min08

Should You Get an AI Website? What It Is, What It Costs and What Can Go Wrong

AI this, AI that. "AI website" means three very different things, and picking the wrong one can cost you more than it saves. Here's the plain-English guide.

#ai-websites#small-business#get-found-online
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Sep 28, 2026 · 11 min09

Do You Really Need a Page for Every Town? The Truth About Doorway Pages

Almost every local business owner asks me for a page for every town. It's a smart instinct from an old playbook. Here's what changed, and what works now.

#seo#local-seo#get-found-online
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