Writing

Get Found Online — the notes.

What’s working right now to get found and get customers — plus the systems and mindset behind it. Written from the work, not the sidelines.

SEO Agency SOPs: What to Document First (So You Can Stop Being the Bottleneck)

If every client depends on you remembering how things are done, you don't have an agency. You have a job with extra steps.

Most SEO reports are proof of activity. Clients want proof of progress. Here's how to build the report that keeps them.

You paid to get found. Then the lead sat in an inbox until tomorrow. Here's what that delay costs, and how to close the gap.