Writing

Get Found Online — the notes.

What’s working right now to get found and get customers — plus the systems and mindset behind it. Written from the work, not the sidelines.

Sep 28, 2026 · 5 min01

The Business Owner's Social Media Playbook: What to Do, What to Skip

Social media isn't your whole marketing plan, and it isn't nothing. Here's the simple system: what to post, where Google fits, what to spend, and how to know it's working.

#social-media#small-business#get-found-online
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Sep 28, 2026 · 5 min02

The Salesperson's Social Media Playbook (Without Becoming an Influencer)

You don't need to go viral. You need a profile that makes people want to take your call, and a few habits you'll actually keep.

#social-media#sales#prospecting
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Sep 28, 2026 · 4 min03

Salesperson, Influencer or Business Owner: What's Your Job on Social Media?

Social media is running wild, and most people don't know how to act on it. The fix starts with one question: which job are you actually doing there?

#social-media#sales#small-business
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Sep 26, 2026 · 2 min04

Be Kind to Your Future Business: The Decisions That Pay You Back Later

Every business owner is building a future version of their company. The question is whether you're making their life easier or harder.

#mindset#entrepreneurship#business-systems
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Sep 26, 2026 · 2 min05

Why a Free SEO Audit Beats a Sales Pitch (If You Do It Right)

The best sales conversation starts with the prospect learning something true about their own business. Here's how to build an audit that does that.

#agency-growth#sales#seo-audit
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Sep 26, 2026 · 3 min06

How to Get More Google Reviews (Without Breaking Google's Rules)

Reviews are the closest thing local SEO has to a cheat code — as long as you don't actually cheat. Here's the system.

#google-reviews#reputation#small-business
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Sep 26, 2026 · 2 min07

How to Show Up in AI Search (Without Chasing Hacks)

Everyone is selling an 'AI SEO' secret. Google's own documentation says there isn't one. Here's what actually moves the needle.

#ai-search#get-found-online#seo
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Sep 26, 2026 · 3 min08

Local Services Ads vs. Google Ads: Which One Should a Local Business Run?

One charges per lead, the other per click. Here's how I decide which one a local business should start with — and what Google is changing this year.

#google-ads#local-services-ads#small-business
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Sep 26, 2026 · 2 min09

What a Self Trust Pickup Is (and Why I Post One Every Day)

Tactics change every year. The person running the business is the constant. That's why the most important thing I post isn't about SEO.

#mindset#self-trust#entrepreneurship
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